Principles and values in relations with the media #4
The best time to communicate with journalists is when you have all the information and all the facts related to the topic. Provided that you do not exceed the deadline set by the journalist, you can remain silent until you receive the relevant statement.
I always answer the phones. Keep your promises and make them timely.
anticipate
If it happens that a question catches you off guard, then by definition it is your mistake, because you did not expect it and because you did not prepare for it. If someone can ask you a difficult answer, then you can certainly prepare a difficult answer - unless your position is completely resolved, in which simple honesty can save the situation.
Let's say you're a football player who has a very poor record this season. You are indirectly accused of taking bribes from other clubs for playing poorly with intent. In fact, you didn't accept such a compromise, and your poor performance is linked to problems in your family. What do you tell reporters when they ask you why you're playing so poorly? Do you tell them that "everyone has a bad time from time to time"? The immediate next question might be "Is this for any particular reason?"You can say very simply, by telling the truth, that your boy has serious health problems and his wife has decided to leave you after many years of marriage. Without mentioning this truth, we can assume that
All these aspects should be well thought out even before you respond to the greeting "Good morning!"a journalist.
In this situation, there are three options for action:
Don't say anything, don't comment on the accusations, and try to improve your performance during football matches. By default, you're out of public life for a long time, so you don't meet a single journalist you need to talk to.
You can call a press conference or the club where you play to find out all the suspicions. This is a risky approach, and you should quickly prepare a statement and answers to possible questions. You will have to prove with the help of figures and statements what your current situation is, which does not allow the possibility of receiving a bribe.
Tell the truth about one of the reasons that you are particularly concerned about, and don't let them focus on the game. When trying to protect yourself from accusations from the media, make sure that you can provide the details strictly enough - no more! - about the personal aspect of your life. Choose the topic you're approaching carefully. Repeat the answers to all the questions you can imagine on this topic before speaking publicly.
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I always answer the phones. Keep your promises and make them timely.
anticipate
If it happens that a question catches you off guard, then by definition it is your mistake, because you did not expect it and because you did not prepare for it. If someone can ask you a difficult answer, then you can certainly prepare a difficult answer - unless your position is completely resolved, in which simple honesty can save the situation.
Let's say you're a football player who has a very poor record this season. You are indirectly accused of taking bribes from other clubs for playing poorly with intent. In fact, you didn't accept such a compromise, and your poor performance is linked to problems in your family. What do you tell reporters when they ask you why you're playing so poorly? Do you tell them that "everyone has a bad time from time to time"? The immediate next question might be "Is this for any particular reason?"You can say very simply, by telling the truth, that your boy has serious health problems and his wife has decided to leave you after many years of marriage. Without mentioning this truth, we can assume that
All these aspects should be well thought out even before you respond to the greeting "Good morning!"a journalist.
In this situation, there are three options for action:
Don't say anything, don't comment on the accusations, and try to improve your performance during football matches. By default, you're out of public life for a long time, so you don't meet a single journalist you need to talk to.
You can call a press conference or the club where you play to find out all the suspicions. This is a risky approach, and you should quickly prepare a statement and answers to possible questions. You will have to prove with the help of figures and statements what your current situation is, which does not allow the possibility of receiving a bribe.
Tell the truth about one of the reasons that you are particularly concerned about, and don't let them focus on the game. When trying to protect yourself from accusations from the media, make sure that you can provide the details strictly enough - no more! - about the personal aspect of your life. Choose the topic you're approaching carefully. Repeat the answers to all the questions you can imagine on this topic before speaking publicly.
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